Every business converts visitors in different ways such as inbound sales marketing, providing the visitor with an incentive to sign up, website forms, e-books, etc. But one thing that every business that we work with has a strong reliance on is CRM integrated visitor tracking technology.

CRMDialer’s revolutionary website visitor tracking feature gives businesses like yours a window into the behavior of prospects in real-time. Website visitor tracking starts the moment that someone visits your site, clicks a link in one of your emails or completes a form.

The moment that a visitor enters your site for the first time and forever moving forward, your sales agents will know exactly what the specific contacts looked at, for how long and be able to determine exactly what the prospects are interested and thus putting an end to cold calling once and for all. The more visitors that get cookied, the bigger your pipeline will be. We’ve seen our clients’ lead pools grow just like a giant snowball with visitor tracking. No one has ever made less money by using visitor tracking 🙂

Watch this video of Website Visitor Tracking in action with CRMDialer:

We want to help your sales skyrocket. So, we’ve put together a quick guide with everything you need to know about website visitor tracking and using data to connect with your customers. Most businesses only convert single percent digits of their prospects into customers using inbound marketing techniques and that’s where website visitor tracking comes into play.

How CRMDialer’s Website Visitor Tracking Works

To understand how you get all that valuable data, you need to understand how visitor tracking systems work. Here are the basics:

1. Email Marketing Campaign Launch

A sales organization sends out emails as part of a marketing campaign. The email includes the name of the prospect and basic information along with a call to action (CTA) directing that prospect to the organization’s website.

Tip: There are three types of marketing emails: promotional (offers and sales), relational (information-based) and transactional (confirmations, receipts or welcome messages).

Bonus Tip: Roughly 70% of businesses lack a CTA. Craft a strong, effective CTA by clearly stating the benefits prospects will gain by acting.

2. Visitor Tracking Notification

With real-time visitor tracking, sales reps get immediate notifications every time a prospect clicks the link to the sales organization’s website. Reps get a pop up with the prospect’s name, contact information and other useful details, including what they click and how long they spend on the page.

3. Sales Reps Make Contact

Armed with the knowledge of what their prospects are doing, sales reps can prioritize their contact sheets based on customer interest levels. Consider this: If your organization has sent out 500,000 emails as part of a campaign, your reps are going to have a hefty call list. But with visitor tracking information, they won’t be floundering to figure out who to call or what to say – they’ll already know who clicked what, how long they stayed on the pages and how many times they’ve visited the site.

4. Anonymous Website Visitor Fills Out A Form One Time

By installing our Javascript code onto your website(s), the moment that any visitor completes a form, all of their previous browsing history will be transmitted in real-time to the assigned sales rep. Every visit, every click, every page duration from the very first time that they visited your site is passed automatically to the CRM contact record. Every time they return to your site, you will receive “Visitor Returned!” notifications.

6 Benefits of Website Visitor Tracking

Ask any thriving business how they do it, and you’re likely to hear about the importance of a website visitor tracking system. And if you ask us, it’s a game-changer for busy businesses cranking out email marketing campaigns. Still unsure of how real-time user tracking can help you?

• Better Lead Generation: See why prospects are visiting and what they’re doing for more effective targeting.
• Better Lead Quality: Knowing who your customers are and what they want lets sales reps effectively target prospects and optimize the sales process.
• Better Organization: Our tracking system lets reps add tasks and notes, send SMS and call visitors right from the popup notification.
• See Prospects’ Site Activity: Our system stores all the activity for each visitor. This lets sales reps better understand potential pain points and interests to best serve those prospects and customers.
• Know Who to Call Next: Sales reps must continually answer the question – who should I call next? Visitor tracking solves the dilemma, making the choice clear based on the order in which those visitors expressed interest.
• Personalize Customer Contact: Armed with all the information our tracking system gives you, sales reps can more effectively target their prospects with a personalized touch that could move more prospects through the funnel and ultimately boost sales.

Do you see the value that real-time visitor tracking could offer your organization? Check out a demonstration or see our website visitor tracking in action to discover exactly how it could work for you.

The right tools will get you the right data. And that is what boosts sales and enhances customer experiences.

How CRMDialer’s Website Visitor Tracking Shines

Okay, so you might be thinking about all the other website visitor tracking systems out there. After all, Google Analytics has been around for a while, and it’s been helpful for many sales organizations. But we designed our visitor tracking a lot more than a little differently.

Having rock-solid insights living inside of your CRM makes agents smarter and increases their odds of success. That’s why we developed real-time user tracking integrated right into CRMDialer. Not only can your sales team get everything done on one powerful platform, but you also get real-time information that’s so valuable, it elevates a sales conversation from a cold call during which sales reps don’t know exactly what points to discuss, to a valuable conversation tailored to each prospect’s interest level.

Finally, CRMDialer stores the information for agents indefinitely. Sales reps can access prospects’ and customers’ records, which are compounded every time they visit your site, fill out a form and download a digital asset. Visitor tracking is the only system on the market that lets reps see what individuals have been interested in over the course of their browsing your site. CRMDialer gives you a person’s entire history all in one system.