Customer resource management technology is revolutionizing the way professionals in almost all industries handle their customer-facing and administrative tasks. As a loan officer, there is a good chance that the brokers you speak to regularly are already using a CRM, and you stand to benefit from using one as well. The following are just a few of the myriad ways a customer resource management platform can help loan officers like you streamline your operations, boost efficiency, and close more deals. 

 

Turn One Loan Into Multiple Loans

A big part of your job as a loan officer is to provide the best possible experience for the borrower. Securing the right loan for the borrowers’ needs while also maximizing profit for the institution is obviously of prime importance, but customer service can often be the difference between a single loan and clients coming back over and over for all their loans, making it equally important.

The ideal CRM for loan officers will offer advanced lead management and communication tools designed specifically to elevate the customer experience. CRMDialer’s lead management suite makes it possible to quickly (and in some cases, automatically) generate new lead or customer accounts and to log every relevant document, communication, and contact to those accounts. That ensures loan officers will always be able to provide potential and existing clients with the personal attention they deserve, ensuring repeat business. 

 

Clear Your Administrative Tasks with Automation and Digitization

There is a lot of paperwork involved with the lending process, and it can be easy to get bogged down in administrative tasks and busywork. But that housekeeping takes valuable time away from revenue-generating activities and great customer service. In many cases, it’s also completely unnecessary. 

A great loan officer CRM will streamline, minimize, and, where possible, eliminate that useless busywork, freeing up as much of your time as possible. CRMDialer accomplishes that task in a number of ways. It provides a full communication suite that brings all email (including Gmail and Outlook), scheduling, and even SMS and chat into a single platform. It also makes document storage and transmission easier than ever, with built-in eSignature enabling documents to be signed by staff and new clients alike without ever needing to be printed. CRMDialer also offers email marketing, a customer service portal, advanced analytics, and much more. 

 

Tap Into the Power of a Robust Dialer

The telephone is one of the most important tools of your trade. Whether you’re talking to clients, brokers, or other lending professionals, streamlining your telephone communications not only saves you time, it also helps you ensure constant contact with clients and prospects, improving the customer service process. 

While many CRM platforms can handle basic lead management and reduce administrative workload, only CRMDialer also includes industry-leading power dialer software to revolutionize your calling. CRMDialer’s built-in dialer replaces your existing phone system, eliminating your monthly phone bill. It offers one-click and no-click dialing to allow you to work through your daily calls faster, and all calls are automatically tied to the relevant lead accounts, making it easier than ever to keep notes, log call data, and even save recordings when appropriate. Other great features included with the power dialer include Local Presence, one-click voicemail drop, and a full IVR system to automatically route incoming calls to the correct parties and operators. 

For more information on CRMDialer’s robust customer and lead management software, or on any of the platform’s built-in sales and productivity features. You can schedule a free demonstration, reach out to our team, or, better yet, start your free trial today!